If you’re a doctor or dentist, you know that stagnation means death to your business. But what you may not realize is why your office staff is at the heart of that business, and that helping them can pump new life into your practice. This blog will dive into why a friendly, relaxed office staff is important.
Your staff is the first thing patients see in the office and hear on the phone. Therefore, they’re your first – and possibly only – chance to make a lasting impression. If your staff is hurried, curt, and unresponsive due to lack of time from other office responsibilities, it can leave a bad taste in patients’ mouths. Those patients may skip appointments without notifying you. They may fail to make follow-up appointments. Worst of all, they certainly won’t refer friends, family and neighbors to you. People are the heart of your office for many reasons. They provide the skills and experience needed to get the job done, and, perhaps most importantly, they provide the human connections that make an office feel like a family. Without people, your office would be a cold, uninviting place. It would be difficult to get things done without the support and camaraderie that comes from your employees.
While it’s essential for your office staff to be warm and kind to your patients, it’s important that you and any other doctors conduct themselves in the same way! In order to provide the best possible care for their patients, doctors must be professional and courteous at all times while at work. This means being punctual, respectful of others, and having a positive attitude. Additionally, doctors should be well-prepared before each patient interaction, whether it is a scheduled appointment or a casual conversation in the hallway. By taking the time to brush up on medical knowledge and staying up-to-date on current treatments and procedures, doctors can show their patients that they are invested in their health and wellbeing. Finally, it is important for doctors to take care of themselves both physically and mentally in order to avoid burnout. This includes maintaining a healthy lifestyle, getting regular exercise, and taking time off when needed. When doctors are happy and healthy, they can provide better care for their patients and when doctors provide better care for patients and lead by example as professionals, they inspire the staff around them to be their best too.
When it comes to your office staff, having a friendly staff helps instill confidence in your patience about your practice as a whole. Patients assume your interactions with them will be the same. Reality-based or not, they feel the quality of your office staff represents your skill and abilities as a physician. So be smart. Consider outsourcing tasks like patient call backs, rescheduling and insurance verifications. Because when your staff is happy, your practice will be too, and we can help with that! Visit our website to learn more.